Marketing News

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Mobile Marketing News

NEWS
	Advertising
	Android beats Apple in worldwide click-through rates: Smaato
	Buick boosts purchase intent with immersion ads
	Mojiva makes European push with new London office

	Database/CRM
	Colorado Rockies use in-game SMS service to enhance CRM
	American Airlines expands mobile boarding passes to four airports
	Patron Spirits seeks partner to develop app strategy: keynote

	Gaming
	Mazda drives sales of MX-5 roadster with branded mobile game
	Sony monetizes Jeopardy brand with premium mobile game
	EA exec: Mobile gaming driving revenue like never before

	Media
	CNNMoney taps Gowalla for content distribution
	Cycle World iPhone app averaging 1,000 downloads per week
	Forbes aims to help families manage finances with iPad app

	Messaging
	Cedar Fair uses SMS to drive sales
	SMS opens a two-way dialogue between marketer and consumer: 360i
	Webinar: How mobile text alerts and location affect consumer retail behavior

	Music
	Thumbplay to provide Cellular South customers with mobile music
	Universal Music Group targets bilingual music fans via mobile
	Levi's taps mobile to engage trendsetting music fans

	Social networks
	Mobile social network Flirtomatic lands $9M in funding
	Gowalla partners with USA Today for travel content, upgrades apps
	Red Bull builds hype for NY Air Race via mobile social media

	Video
	Skype feud over mobile video calling signals more fierce competition
	YouTube mobile play confirms HTML5 threatens apps
	Nikon taps mobile to complement TV ad campaign