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Mobile Marketing News

NEWS
	Advertising
	GM's Chevy leverages iPad features for ESPN app sponsorship
	Mobile device key to luxury brand sales experience: study - Luxury Daily
	Six mistakes to avoid in mobile advertising this holiday season

	Database/CRM
	Comcast improves customer experience with mobile services
	Cars.com adds mobile chat to connect dealers with shoppers
	NBA's Utah Jazz bolster CRM with in-game mobile entertainment initiative

	Gaming
	Mobile advergaming influences purchase intent and brand loyalty: CTIA panel
	Mazda drives sales of MX-5 roadster with branded mobile game
	Sony monetizes Jeopardy brand with premium mobile game

	Media
	CNN debuts election-themed apps for multiple mobile operating systems
	WWE Magazine aims to broaden global reach with mobile app
	Univision debuts 72 local TV, radio mobile sites

	Messaging
	Can SMS serve as holiday mobile catch-all in yo-yo economy?
	PizzaExpress taps mobile to get customer involved with menu
	NFL's Philadelphia Eagles tap mobile for in-stadium marketing

	Music
	Teteo Tequila, Interscope Records reach out to urban Android users
	Maroon 5 tap mobile social network for fan engagement
	Thumbplay to provide Cellular South customers with mobile music

	Social networks
	Apps with social functionality drive better interaction rates: CTIA panel
	Adding Facebook Like to mobile site can boost sales: Steve Madden
	What is Facebook's game plan for monetizing mobile?

	Video
	Netflix bolsters mobile strategy with expanded streaming service
	Vans Warped Tour connects with fans via daily mobile videos
	NYC Media, Howcast use QR codes to promote recycling